Kathleen Ann

Why Small Business Owners Get Better Sales Results From Relationship Marketing

There are 3 major differences where direct marketing, also known as relationship marketing veers sharply away from traditional marketing and advertising. You'll see why it's the most cost effective method any business can do. But especially small busi... Read >

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P's • Product • Pricing • Place • Promotion The las... Read >

Top Ten Opportunities to Use Testimonials to Power Up Your Marketing

When it comes to marketing, testimonials are as important to your business as your list. There is no substitute for authentic verification from a third party of what you offer. We all know people do business with people they know, like and trust and testi... Read >

Top 10 Ways To Get More Prospects Excited About What You Sell

If you want to increase your sales then you must get your prospect really excited about your offer. Not just your product or service but the whole package of benefits they'll receive by being your customer. There's a whole bunch of ideas you could use t... Read >

The single biggest mistake small business owners make with their advertising

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do ... Read >

Lead Generation: 4 Basic Steps To Automate Your System

Before you invest time and money into generating leads you must have an automated system in place to deal with them. This will streamline the process and set you up for a profitable ongoing relationship with your prospective clients. Otherwise many a cont... Read >

10 Tested Techniques To Get More Prospects To Take Action Now

Direct response advertising is all about getting your prospect to take the action you want. And the sooner they do that the better your conversion rate will be. There are many techniques and they work in combination so use them all to maximise your re... Read >

9 Compelling Reasons Why You Must Hold Teleseminars

How you spend your marketing time and money is a key decision that will determine not only your eventual success but how long it takes you to get there. If you want to maximize your return on both of these precious commodities you simply must include... Read >

7 Simple Steps To Automate After Sales Follow Up

What sets direct marketing apart from mass marketing and image based advertising is the one-on-one customer relationship that is the foundation of this marketing approach a.k.a. relationship marketing. So it doesn't start or stop with a sale which is m... Read >

7 proven ways to get more prospects to want to respond

Direct response advertising is all about making an offer and getting a response. Whether you're asking your prospect to make a purchase, pick up the phone to call you, or simply to provide their email contact. Your objective is to get them to respond a... Read >

5 Top Ways To Get More Prospects To Take Notice Of Your Advertising

The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don't even notice you, that's a done deal and you've totally wasted your money. There's a whole bunch of ideas... Read >

5 Tips To Get More Prospects To Trust What You Say

The third step to the 7 secrets of advertising is to get more prospects to trust what you say. Take it for granted that no-one believes you. Now, that sounds rather blunt, doesn't it? But people don't know you so why would they believe what you say? N... Read >

5 Tips to Choosing Your Perfect Niche

Choosing a niche is more than just focusing your marketing efforts on one group of people, often referred to as "your target market". And the task can bring up all sorts of fears and resistance that can result in overwhelm and non action. Thoughts like... Read >

3 Top Ways Biz Owners Can Build Profitable Long Term Relationships

Direct response advertising and direct marketing methodology is the dynamic duo used by successful marketers for decades to build long term customer relationships a.k.a. relationship marketing. But it's the introduction of social media like blogging and ... Read >

3 Sure Ways To Get More Prospects To Respect Your Value

Step number 4 to the 7 secrets of advertising success is to Get More Prospects To Respect Your Value. Isn't it a pain when people don't respect the price you charge? Well, it will also be painful to hear that it's your fault! That's right. If your cust... Read >